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Leads no one can buy their way to the front of.
InjuryClaimGuide is a paid advertising channel for personal injury firms in Texas. Someone who was hurt completes an intake on our site, sees your firm named above the consent block before agreeing to anything, and verifies their email address. Only then does the packet reach you. You run your own intake and decide whether to engage the person; we are never part of the attorney-client relationship.
Matching is wholly automated
Every firm that receives a packet was selected by software, from four inputs; between eligible firms that are level on distance, practice area and language, a neutral turn-taking rule decides. We do not curate the list, we cannot be persuaded to move a firm up it, and there is no placement to sell.
What the matcher reads
- Geography — your firm must be in the incident state (or the person's home state when no incident state is given). Within it, distance from your office sets the order, in fixed bands (10, 20, 30, 40, 50, 100, 200 miles, then statewide).
- Practice area — whether the case type is one your firm listed. Within a distance band, a match puts your firm ahead of firms without one.
- Language — whether your intake staff covers the language the person asked for. It counts only after practice area: within the same distance band and practice-area match, a language match puts your firm ahead of firms without one.
- Your declared capacity — a hard limit; see below. You set it and you can change it.
What the matcher never reads
- What you pay us. The fee is the same for every firm and does not move your position.
- How many cases you have signed, or whether any past lead converted. We never ask, and firms do not report it back to us.
- Any rating, tier, or quality score of your firm. None exists in the routing path.
- How long you have been a customer, or anything a salesperson could promise you.
Order, not filters
Distance, practice area and language set the order of eligible firms; they are not filters. A firm is eligible when its listing is approved and accepting leads, it is in the incident state (or the person's home state when no incident state is given), and it is under its declared capacity. A packet goes to up to three eligible firms in that order, so while few firms participate, your firm can receive a lead for a case type you did not list, from farther away, or in a language your staff does not cover, whenever fewer than three firms rank ahead of it.
Order within a tier
When several eligible firms sit in the same distance band with the same practice-area and language match, they take turns. The firm that has gone longest since we last sent or tried to send it a lead comes first, and a firm we have never sent or tried to send one comes before all of them; each lead we send or try to send to your firm moves it behind the others in that group, even if the attempt fails (for example, because we have no email address on file for your firm or our email provider refuses the send). The only fact this reads is the date and time of the most recent lead we sent or tried to send to your firm. It does not read what you pay, how many cases you have signed, or how quickly you respond, and it never puts a firm ahead of one that is closer or matches better. Taking turns is not a promise of any number of leads. If two firms are still level, a fixed hash of the case's ZIP code, case type and requested language, combined with each firm's id, decides. Between two and three firms receive any given packet, and the packet names the other recipients — you always know who else has it.
Why this protects your firm, not just ours
Texas Professional Ethics Committee Opinion 573 permits a lawyer to pay a lead-generation service when the service is not making referrals — which requires matching to be wholly automated, without the exercise of any discretion. A service that ranks, vets, or recommends firms is doing something else, and the firm paying it is the one exposed under Texas Disciplinary Rule 7.03(e). Automated matching is what keeps your payments to us ordinary advertising expense. We built the routing function to use only the four inputs above, plus that turn-taking rule between firms level on distance, practice area and language, and we keep a test in our build that reads the database function's source and fails the build if a quality, performance, or bar-status signal ever appears in it. It is a structural constraint, not a policy we could quietly relax.
What actually arrives
One email per lead, to the address you designate. It contains:
- Contact details — name, email, preferred language, and the phone number when the person provided one and their consent covers phone contact.
- The case — type, city and state, accident date, injury severity, how long ago it happened, whether they have sought care, whether the injury was reported, injury types, and whether a police report was filed.
- Reported evidence — photos, medical records, a police report, witness information, and so on, as the person described it. Reported, not verified by us; we do not check any of it.
- Their narrative, in their own words, unedited.
- The consent record — the version of the consent text they accepted, the timestamp, and hashed IP and user-agent, so your file shows what was agreed to and when.
- The other firms that received the same packet, by name.
Nothing is sent on trust
A submitted intake is not a lead. We email the person a verification link and hold everything until they click it — an address that was mistyped, borrowed, or entered by someone else never becomes a packet. Verification then starts a one-hour hold before delivery. What reaches you is a person who typed their situation, read your firm's name, consented, and confirmed control of the address.
You set the volume
Every firm declares a capacity — the number of leads it is willing to take across a rolling seven-day window. We count what we have sent you in the last seven days, and when that count reaches your figure the matcher stops considering your firm entirely. You are not sent an apologetic overflow, and you are not billed for anything you did not receive. As the window rolls forward and older leads age out, your firm becomes eligible again on its own. Change the figure whenever you like, including to zero for a week you cannot staff.
What it costs
- A flat fee per delivered lead — pricing on request, and the fee for a lead is fixed before it is sent and shown on the packet itself.
- Charged for the delivery itself. Not contingent on signing the client, on retention, or on any recovery. We are paid the same whether the case is worth nothing or settles for millions.
- Invoiced weekly, Net 15.
- No subscription, no monthly minimum, no exclusivity, no contract lock-in. Pause or cancel any month.
- No signup bonus, no success fee, no percentage of any fee. Ever.
- You never report outcomes to us. The only feedback we want is what you would like more or less of.
What you agree to
Short list, and every packet repeats it:
- Label your first written contact "ADVERTISEMENT", in the subject line or the first sentence, per Texas Disciplinary Rule 7.03(d)(2).
- Do not resell, sub-distribute, or aggregate the lead. It was sent to you, for your firm.
- Do not state or imply that InjuryClaimGuide recommended you, vetted you, or analyzed the person's case. We did none of those things, and saying we did is what would turn this into a referral.
How to apply
Start by writing to us. A person replies to every message, with a sample lead packet so you can see exactly what you would be buying, and the current fee schedule. A written participation agreement is being prepared; we will send it when it is ready, and your firm must sign it before it receives any lead. If we send your firm an invitation, its link opens an online application form on this page; there is no open sign-up form.
What we'll ask you for
- A signed written participation agreement — being prepared now, and required before any lead is delivered. It will be month-to-month with no minimums, and will cover a State Bar of Texas good-standing warranty and your outreach and suppression duties.
- Your practice areas, your office ZIP code (distance is measured from it), and the languages your intake staff covers.
- A capacity figure, which you can change at any time.
- The email address the packets should go to.
Start your application
Email signup@getinjuryclaimguide.com with your firm name and the best contact for the agreement. Questions from your general counsel are welcome and get answered directly — we would rather have the argument now than after the first invoice.
InjuryClaimGuide is a paid legal advertising service. Not a law firm and not a lawyer referral service. We do not provide legal advice, do not analyze the merits of any claim, and do not recommend, rate, or endorse any attorney. Nothing on this page is legal advice to your firm about its own compliance obligations, an offer of representation, or a guarantee of lead volume. Texas only at this time.